Posts tagged TVC

Case Study: Automotive Brands x Music – Mass Reach vs. Niche Targeting

In this case study we illustrate the approaches taken by two automotive brands, and how each is suited to both their local markets and branding objectives. In April Toyota China (丰田中国) premiered a new TVC for the Toyota Hybrid model featuring global superstar Taylor Swift. The international music press were very critical of the collaboration, however… Read more »

Ad:tech Review: Building Brand in China and the Shift to Storytelling

Preface In this series of articles, we try to pull together the meta-narratives that ran through ad:tech China from the 16-17th April. Ad:tech is a conference geared toward bringing together the best of the digital marketing industry for two days of talks, networking opportunities and exhibitions. Split United MD Archie Hamilton was invited to participate… Read more »