In our post on Jägermeister’s “Jägerhaus” we touched on the idea of brands profiling festival properties like people when scoping the market for activation opportunities. While the global festival season is in full swing, we take the down period in China as an opportunity to take our own advice and profile some of the key… Read more »
Posts tagged sponsor
Splatter is delighted to share the news that sister company Split Works is launching a new festival property, set to take place in Shanghai this September. Many are familiar with Split Works’ lineage of festivals, from the very first Shanghai rock festival YUE in Zhongshan Park in 2007, the Guinness Wood + Wires Festival in… Read more »
In this case study we illustrate the approaches taken by two automotive brands, and how each is suited to both their local markets and branding objectives. In April Toyota China (丰田中国) premiered a new TVC for the Toyota Hybrid model featuring global superstar Taylor Swift. The international music press were very critical of the collaboration, however… Read more »
The festival is taking shape as our 22 media partners receiving the first wave of artist confirmations one week before the rest of the world. You wanna know? RSS us up, or follow us on Twitter/ WeiBo at JUE Festival dot com.