Posts tagged sponsor

Split Works Announces New Festival Property: Echo Park #APlaceLessOrdinary

Splatter is delighted to share the news that sister company Split Works is launching a new festival property, set to take place in Shanghai this September. Many are familiar with Split Works’ lineage of festivals, from the very first Shanghai rock festival YUE in Zhongshan Park in 2007,  the Guinness Wood + Wires Festival in… Read more »

Case Study: Automotive Brands x Music – Mass Reach vs. Niche Targeting

In this case study we illustrate the approaches taken by two automotive brands, and how each is suited to both their local markets and branding objectives. In April Toyota China (丰田中国) premiered a new TVC for the Toyota Hybrid model featuring global superstar Taylor Swift. The international music press were very critical of the collaboration, however… Read more »