Posts tagged Singapore

Split Works/Splatter MD Archie Hamilton talks to Asia Sponsorship News

In May at the Music Matters conference in Singapore, Asia Sponsorship News got Split Works/Splatter MD Archie Hamilton’s candid insights on the branded entertainment scene in China. Hamilton commented on a variety of pertinent problem areas including the need for brands and agencies to overcome risk aversion and short-termism in their marketing approaches, issues relating… Read more »