Posts tagged Live

News Bite: Making the Most of Festival Experiences

Event Magazine recently published an article which offers brands tips for making the most of music festival activations. The biggest challenge when planning any experiential initiative is perhaps figuring out how to maximise recall. Certainly from a Chinese context, it’s often difficult for individual brands to get any cut-through, given multiple activations are often taking… Read more »

EARS on Shanghai Insights

On the 2nd and 3rd of December we attended the EARS on Shanghai conference. Here we share some of our favourite insights: Festivals are a lot like Artists – Reckless and Risky Kai Amberla (Executive Director of Finland Festivals) stressed during his panel on festivals in Europe and their impact on the community and economy, that any… Read more »