Posts tagged festival

News Bite: Making the Most of Festival Experiences

Event Magazine recently published an article which offers brands tips for making the most of music festival activations. The biggest challenge when planning any experiential initiative is perhaps figuring out how to maximise recall. Certainly from a Chinese context, it’s often difficult for individual brands to get any cut-through, given multiple activations are often taking… Read more »

Split Works Announces New Festival Property: Echo Park #APlaceLessOrdinary

Splatter is delighted to share the news that sister company Split Works is launching a new festival property, set to take place in Shanghai this September. Many are familiar with Split Works’ lineage of festivals, from the very first Shanghai rock festival YUE in Zhongshan Park in 2007,  the Guinness Wood + Wires Festival in… Read more »