Posts tagged Coca Cola

Ad:tech Review: Building Brand in China and the Shift to Storytelling

Preface In this series of articles, we try to pull together the meta-narratives that ran through ad:tech China from the 16-17th April. Ad:tech is a conference geared toward bringing together the best of the digital marketing industry for two days of talks, networking opportunities and exhibitions. Split United MD Archie Hamilton was invited to participate… Read more »

News Bite: Coca Cola’s Strong on Video

Coca Cola has an impressive presence on Youtube and has successfully engaged with youths through pop-up events that leverage talents that broke via the Internet. Here is a great example with dancing duo Les Twins. Given the shift toward microfilms and mobile viewing, the same strategy will be just as – if not more- effective… Read more »