Posts tagged ad

How Do You Place Yourself When the Internet is Everywhere? Smart Cities and the Era of Gestures

Zaheer Nooruddin (Head of Digital Innovation, Asia, Golin) delivered one of the most forward-thinking presentations of ad:tech China. Despite his panel being entitled “The Future of Creative Communications”, the core themes he touched on resonated with some of the initiatives of today which Steven Chang (Corporate Vice President, Tencent) revealed to the audience, including WeChat-enabled… Read more »

Ad:tech Review: Building Brand in China and the Shift to Storytelling

Preface In this series of articles, we try to pull together the meta-narratives that ran through ad:tech China from the 16-17th April. Ad:tech is a conference geared toward bringing together the best of the digital marketing industry for two days of talks, networking opportunities and exhibitions. Split United MD Archie Hamilton was invited to participate… Read more »

NEWS BITE: Xiaomi Lets Fans do the Talking

The recent news that Xiaomi (one of China’s major smartphone makers) is adopting a marketing strategy that doesn’t leverage typical high-profile celebrity endorsements provides encouraging evidence that some APAC businesses are becoming more nuanced in the ways they approach their markets. According to a recent post from Marketing Interactive, Xiaomi will let its fans do… Read more »

NEWS BITE: Adidas x Death Grips

Adidas secures a sync with anti-establishment punk band Death Grips. It’s an interesting angle – the music is very edgy however the act itself drew criticism for abruptly disbanding earlier this year. Death Grips left avid fans nothing but a Facebook post featuring a tissue with a note scribbled down explaining their brief exit from… Read more »