Posts tagged Activation

How Experiential Brand Activations Can Help Businesses “Win” the Zero Moment of Truth.

In today’s world, we independently seek information to guide almost every action we take – and this applies in particular for purchasing decisions. The brainboxes at Google came up with a new marketing framework to better understand how we use information. It’s called the ZMOT – Zero Moment Of Truth – model. In this article… Read more »