Who For

From 2006–2008, Split Works was responsible for building Bacardi’s presence in China through a multi-engagement campaign strategy implementing the brand’s Global B-Live platform.

We built the Bacardi Sino Sessions, which encompassed 10 live shows in Beijing & Shanghai of well known international artists and culminated in a second stage at Shanghai’s first International Contemporary Music Festival – YUE 2007.

After buying back their Chinese license and in tandem with their 100 year anniversary, Converse engaged W K and Split Works (now Splatter) to relaunch the brand in style. Inspired by Dandi Wind’s Asia tour by Split Works, the Converse Love Noise Road Trip was born – the biggest alternative music tour in China’s History.

In 2008, we were contracted by Smirnoff’s global creative agency to be a part of the 2008 Smirnoff Experience campaign. We executed a multi-million dollar event in Shanghai for worldwide TV distribution.

Split Works (now Splatter) collaborated with Independents United to conceptualize, produce and execute a US$2million one off event aimed at creating global PR.

SUMMER SERIES Heard Live in Shanghai kicked off with a huge success and thank you so much for all of your help and support there. I’ve been hearing great things and seeing some amazing photos!” – Makiko Fujikawa, Head of Retail APAC Apple is expanding its retail presence in China – fast. It recently opened …

Shanghai’s first international music festival, YUE 2007 was held in Zhongshan Park. There were three key sponsors – Bacardi, Converse and Tiger Beer. We guarantee our esteemed sponsors sole category sponsorship to maximize their cut-through.

JUE | Music Art is not a festival in the conventional sense, rather a curated series of experiences spanning the whole spectrum of cultural arts. It’s a multi-venue, multi-disciplinary collection of events over a 2-3 week period.

TransmitCHINA has been in China since 2008, and in 2009, Split Works stepped in to make it the Asia’s equivalent of the Transmission Global Summit that has been held in Canada since 2004.

In the summer of 2010, Diageo flew 20 of its most Senior Global Executives into Shanghai for a 2-day sales meeting. They wanted to give these important decision makers an alternative experience to the usual “sightseeing activities” used at sales meetings elsewhere. Using a deep connection to and understanding of Chinese youth, Splatter created, planned and executed a one of a kind evening, allowing the executives leave to immerse themselves in Gen Y’s motivations, perceptions and leisure and buying habits.