What We Do

Artist Sourcing & Liaison

With our Music Oriented Ecosystem (see HERE for an overview of our partners), Splatter is able to source and act as your representative to every genre of International and Chinese Artist your brand could ever desire. From global pop stars to Mongolian folk artists to the next hot Chinese rock band – we are able to find your brand the most suitable artists for your needs.

Remember, your best brand advocates are the people that have the eyes, ears and minds of the people. However, it is the CREDIBILITY of the endorsement that is the real power behind the ROI, otherwise it is just ‘advertising’.

Brand & Communication Strategy

Your brand is the public face of your business. Giving it definition and direction is perhaps more important than any other part of your business strategy. Successful brand communication brings to life the unique stories and ideas behind your product and services.

Music more than any other tool, is able to engage people emotionally and ultimately persuades consumers in their purchase decisions.

Thus, music is a VITAL part of any brand strategy but it is complex – see our MUSICxBRAND WHEEL for all the tools you can harness to reach your target consumer.

Branded Content & Properties

A fusion of advertising and entertainment, branded content is an area that we strongly believe and specialize in. Increasingly astute and time-poor consumers now expect something in return for the attention that they give your brand, and you must give it to them or else risk losing their loyalty.

Music related branded content is a great way to effect this exchange of value. It makes an emotional connection that drives your brand deep into the hearts and minds of your consumers. The traditional investment in one-way communication (advertising) can be partially or wholly directed into creating exciting, relevant and participative experiences and stories delivered with brand messaging.

Creative Activation & Experiential Marketing

Now more than ever, experience counts. Experience is mandatory in a holistic brand campaign. Putting the brand in front of your target consumer in creative ways that engage and excite them. A strategic Social Media Optimization approach is central to any Communication Strategy, but you cannot beat face-to-face.

The key is to ensure that activations are designed so they fit with the rest of the story being told, are interesting and provide an ROI in terms of eyeballs reached and more importantly, the level of ENGAGEMENT. Return on Experience simply means : The best solution with the most impact and the least cost.

Splatter is much more than an events agency and has some of the most extensive experience in international standards of production and execution.

Creative Ideation

Effective communication starts with creative excellence and creative excellence starts with a great idea. Music is fresh and exciting in China: we have had successes with creating stories that range from the first Chinese Road Trip to the first series of club shows in Chinese history, to China’s first Art and Music festival.

The road is littered with ineffectual copy-catting… Don’t sell your brand as one without a vision. We work with you the brand/ agency to create an exciting, relevant, unique and engaging story.

Digital, Social & Mobile Media Optimization

• Social Media Optimization

Brand generated content forms the base of any campaign, but the real dividend of an experiential investment is consumer generated activity and its impact. Social interaction is no longer the exception: it is the rule. Everything you do will be scrutinized, discussed and evaluated by the huge network that is the social web. As experts in using this to your advantage, we have built a framework for your social media strategy that encompasses 6 key considerations:

AUDIENCE | OBJECTIVES | STRATEGIC PLAN | TACTICS | TOOLS | METRICS.

Approaching social media marketing tactically misses the point. There is a much bigger picture to consider and longer term benefits for all from a more strategic approach.

• Digital Media & Mobile Marketing

Underneath the digital marketing strategies that we develop with publishers, advertisers and agencies, there is one common thread: the power of technology. The science of digital marketing is about technology that delivers, measures and serves your campaigns and messages to the right people, at the right time for the most value. And, since your customers are more of a moving target than ever before, digital media and mobile marketing gives you the freedom of the road, the ability to drive on over to where they are and pick them up, so to speak.

Government Relations

An important aspect of doing business in China involves understanding and monitoring the scope and function of relevant government policy and regulations. As well as creatively managing communication at different levels of protocol with key government officials.

At Splatter, we work in sync with the appropriate governmental agencies representing our client’s interests.

Music Intelligence: Insight & Trends

Data is essential in ensuring that decision-making is transparent and effective. Since 2006, we have developed a combination of algorithms, research partners and internal qualitative and quantitative research that enable us to focus your campaign on what really matters. Our research is central to what we do.

We have teams of bloggers, music and digital experts throughout China who constantly monitor online influence, movement and trends. It is this intelligence that enables us to be thought leaders in building Music Communications strategies for brands in China.

Music Licensing & Production

Ensure that the music that accompanies the visual part of your campaign is exciting. Invest in the soundtrack. Why? Research has proven that choosing the right music ensures a significantly increased positive reaction to your campaign. Any money spent on a strategically fitting musical element for your TVC will be paid back immediately in higher traction and resonance among your target market, leading to increased brand loyalty and purchase decision.

Our marketing and branding experience, market intelligence, diverse team and music industry contacts mean that we are in the best position to help you to define the SOUND of your brand.