Speaking at Transition China
Archie Hamilton, a major contributor to this site (and MD of the Chinese Communications Agency Splatter) is proud and honored to be speaking at the inaugural Transition China conference…
JUE | Music + Art 2012
What is JUE | Music + Art?
觉 / JUE (pronounced joo-eh) –verb: to sense; to awaken
JUE | Music + Art is an open-source urban arts and music festival in Shanghai and Beijing, presented by Split Works. Now in its fourth year, JUE celebrates the best of the creative communities in Beijing and Shanghai. For nearly three weeks every March, artists of all stripes – Musicians, Writers, Poets, Painters, Sculptors, Animators, Actors, Directors, Designers, Illustrators, Singers, Photographers (to name a few) – invade an eclectic range of venues across both cities to showcase their passion and talent in a unique and compelling series of performances, exhibitions, concerts, workshops, screenings and parties.
transmitCHINA 2011 presented by BlackBerry: It’s a Wrap!
This September, after three whirlwind days of keynotes, roundtables, musical showcases, parties and toasts on the Great Wall, the transmitCHINA 2011 crew would like to extend our sincerest thanks to YOU, the participants and supporters of this wonderfully unique creative conference opportunity. For those of you who didn’t make it this time around, we hope to see you next year.
Converse More Noise
It seems like Converse have picked up on the nascent noise scene coming out of Beijing and in particular Tongzhou’s “Raying Temple” collective and given a voice in the English media recently by the likes of Pangbianr.
Press Pause Play – the digital revolution and its effect on creativity
Earlier this year, the Swedish documentary Press Pause Play was debuted at major film festivals and creative conferences around the world. From their website, they describe PPP as follows:
The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.
The documentary examines the breakdown of IP and the uprising of cheap and ubiquitous technology resulting in an explosion in the ability of people to be creative and to share that creativity with other people. The flip side to this is the question, all too briefly explored, of whether or not this is taking us to a creative nirvana or down into the depths of a noisy, homogenous hell.
Case Study – The Swatch Art Peace Hotel
Ever since entering the Chinese market in 2006, the Swatch Group has seen profits increase year to year as Chinese consumers’ thirst for luxury continues unabated. The group’s strong market presence in China – Swatch-owned Omega regularly ranks in top ten lists of China’s favorite luxury watches while the Swatch watch is synonymous with young, fresh, cutting-edge fashion – has ensured that the company’s revenues and profits continue to increase despite the global economic downturn which still endures to this day.
At Splatter we LOVE hearing about successful brands who have followed the road less traveled so in this edition of THE SOUND we are exploring the Swatch Art Peace Hotel project with the aim of finding the Key Success Factors so that we might all learn from other brands success in this complicated country, rather than just learning from others mistakes…
Artist Profile – THE PRETTY RECKLESS
At Splatter, we challenge the conventional celebrity-as-mouthpiece strategy. In comparison with stars manufactured by big agencies, we prefer talented musicians who insist on blazing their own trail. Splatter designs unique celebrity advocate strategies to help brands exploit new, rich potential markets, and identify previously unlabelled target groups. In the upcoming emails, we will be introducing you to a series of highly talented, burgeoning artists and helping you facilitate co operations with them. This time, we present you an American alternative rock band that enjoys tremendous popularity among Chinese youth – THE PRETTY RECKLESS.
Kids Talk: How to identify youth with the most influence and measure it!
These past few years have seen a growing fascination with the complex “connectedness” of modern society. Online social networks are at the centre of this fascination – networks made up of individuals and the social ties that connect them – close friends, not-so-close friends, brothers, sisters, co-workers, old school friends: the list goes on and on.
When we talk about “interconnectedness,” what we are really talking about is influence. How do your preferences and passions, online and off, affect the people around you?
Split Works: JUE Festival Wrap
The third annual JUE | Music + Art festival took place from March 11 to April 3, 2011 in Shanghai and Beijing. The success of China’s only open-source music and art festival surpassed our own expectations as demonstrated in the following numbers…
Split Works: and Fantan sign Blackberry as title sponsor of TransmitCHINA 2011
It has been a while in coming, but Split Works and their Canadian partners Fantan Group are super excited to announce that the fourth edition of their trailblazing China based Creative Industries conference will be presented in 2011 by global powerhouse Blackberry. The events will take place just outside of Beijing from the 14th to …
Split Works: sign co-operation agreement with Taihe Interactive Media
It is our great pleasure to announce that our sister company Split Works has signed a co-operation agreement with prominent Beijing based entertainment company Taihe Live to co-produce a large scale outdoor music festival in Shanghai and Beijing this September. With music festivals hot on the lips of many China observers, the Black Rabbit Music …
Splatter: New Business
Splatter has had some good and some bad in recent months. After completing some fun and interesting talent sourcing for Hunan TV, we were contracted by MTV to be their local agent in China for the global launch of the VW Beetle. Unfortunately, the launch was cancelled due to the tragic events in Japan, but …
Battle of the Brands: Prada vs. Burberry
This January, Italian luxury fashion house Prada selected Beijing as the location for their first runway show in Asia, and invited the British band Pet Shop Boys to perform as part of the show. Fast-forward three months, when the venerable British fashion house Burberry invited the hip and acclaimed London band Keane to perform in Beijing, as part of the brand’s launch of their Asian flagship store.
Artist Profile: Vae
At Splatter, we have always sought to challenge the traditional methods of celebrity endorsement and brand management. While other firms default to the biggest mainstream names in the business, we are much more likely to tap an independently-minded, relatively unknown individual who is much more relevant to the values of your brand. Splatter utilizes innovative tactics and people to explore untapped target markets and forecast trends. In this and future profiles, we strive to introduce you to a group of brilliant young artists available for current and future collaboration opportunities. In this edition, let us introduce you to an up-and-coming young singer by the name of Vae.
Should You Hire a Weblebrity Spokesperson?
The rise of social media and reality TV has led to an increasingly democratic celebrity culture around the world: Anyone with a webcam or camera phone has the chance to capture the public’s attention. In the past five years, China has seen a glut of web celebrities: from singers and dancers, to style icons, to intellectual opinion-shapers, to simply outrageous personalities. Popular fascination with these weblebrities extends beyond online discussion boards, with mainstream print and TV media embracing internet memes and sometimes devoting more coverage to weblebrities than to “real” (traditional) celebrities.
How the Hennessy Artistry Campaign Moved Hennessy to the Top in China
Cognac is big business in China, which is the third biggest export market for the caramel-hued brandy, after the USA and Singapore. Roughly 12 million bottles are shipped to the Middle Kingdom every year. Traditionally, Cognac was a present to be lavished on those you wished to impress, but in recent times it has surpassed whisky as the drink of choice in China’s nightclubs, nearly overtaking whisky in terms of volume in China. The three main Cognac brands, Hennessy, Remy Martin and Martell are all selling a ton of the stuff.
Job for Split Works Web Designer
We are looking for an extremely talented new graduate or an agency experienced Web Designer who is proficient in Wordpress template building to join our team on a freelance basis.
Director of Sponsorship
POSITION DIRECTOR OF SPONSORSHIP START DATE ASAP SALARY TBA – dependent on experience LOCATION Shanghai WHO WE ARE: Splatter is an integrated agency. We embed brands into the fabric of consumers lives through the strategic use of Music, Entertainment and Technology. We specialize in Creative Planning Strategy and Innovation Production Technology Entertainment Events / Festivals …
Did you ever wonder where your Ad $$s were going?
n November 2010, advertisers pledged US$1.86bn to CCTV at their annual auction for prime time advertising in 2011. CCTV is the biggest and most expensive TV network, but by no means the only one in China. Competition for viewers in China is fierce, despite the sheer volume of viewers – each province has their own network and most transmit nationwide….
Ayi Jihu – Global superstar or massive PR hoax?
Some of you may be avid readers of our blog, China Music Radar and those readers will know that we love a good story. Here is a recent blog which exceeded its record traffic day by 500% on the day that we broke the story about the PR Hoax that was the “Chinese Madonna” Ayi Jihu.
The Rise of Achievement Culture
The Sound of One Brand Clapping regularly presents articles from our global network of partners, spotlighting entertainment and technology trends outside of China. We will attempt to add a localisation element of analysis, examining how these developments are (or aren’t) emerging here in China and whether they will be likely to succeed.
Artist Profile – Kulu
At Splatter, we challenge conventional thinking on celebrity endorsement encouraging our clients to think outside the box. Splatter helps brands reach new and untapped markets through unique endorsement strategies and in our newsletters we plan on introducing you to a number of artists we can help you to work with. This issue we introduce to you Kulu.
Featured Artist – Wang Xiaokun
At Splatter, we challenge conventional thinking on celebrity endorsement. We would argue, that the Chinese youth today do not crave established megasuperstars to qualify as a celebrity. They are equally attracted to reality TV stars such as Zeng Yike 曾轶可(of HappyGirl Fame) and Xiao Pang 小胖 and Furong Jiejie 芙蓉姐姐(Microsoft China Bing’s 必应 Viral Video)
Outstanding Sponsorship Opportunity
From March 12th-29th, the JUE | Music Art 2010 festival brought together artists from around China and across the globe at more than 70 venues in Beijing and Shanghai. This festival is looking for sponsors that want to position themselves as a patron of the arts in China…
Trends – China’s Passionate Music Lovers
According to Gemba, an independent Entertainment Research and Insight firm, live music concerts are performing strongly in the China Entertainment landscape, particularly with the younger age groups and females. Live music is second only to Chinese movies as what Chinese Consumers are most passionate about.
The New Game in Town: Music Festivals
In this feature article, we look at 2010’s hottest phenom in China, the Music Festival.
Splatter looking for an Account Exec Type
LOCATION Shanghai (local applicants only) WHO WE ARE: Splatter is an integrated agency. We embed brands into the fabric of consumers lives through the strategic use of Music, Entertainment and Technology. We specialize in • Creative Planning • Strategy and Innovation • Production • Technology • Entertainment Events / Festivals Our sister company is Split …
China Music Radar – Most widely read English Language blog on Chinese Music
Part of our partner network, China Music Radar, exceeded its record traffic day by 500% on the day that we broke the story about the PR Hoax that was the “Chinese Madonna” Ayi Jihu. The article was picked up by no less than Bob Lefsetz. You can read it for yourself HERE. anyShare分享到： Share: …
JUE Festival 2011 – Music + Art. Sponsor Opportunities
The festival is taking shape as our 22 media partners receiving the first wave of artist confirmations one week before the rest of the world. You wanna know? RSS us up, or follow us on Twitter/ WeiBo at JUE Festival dot com. anyShare分享到： Share: Facebook Twitter Google Buzz LinkedIn Tumblr Digg Google Bookmarks
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