SMIRNOFF EXPERIENCE
Split Works totally understood what we needed from the very first meeting. Split know their business inside out and they always dealt sensitively and professionally with the artists and crew.”
– Jason Hocking, Managing Director CC-Lab, Smirnoff Global Execution Agency
If you want to appeal to a few thousand expats in the big cities there are plenty of companies to choose from, but if you want to access the real Chinese market, talk to Split.”
–Frank Lampen, Creative Director, Independents United
In 2008, we were contracted by Smirnoff’s global creative agency to be a part of the 2008 Smirnoff Experience campaign. We executed a multi-million dollar event in Shanghai for worldwide TV distribution.
Split Works (now Splatter) collaborated with Independents United to conceptualize, produce and execute a US$2million one off event aimed at creating global PR.
Shanghai Sculpture Space was transformed – 2 stages, 4 bars, a VIP room, a forest, 2000 heavily targeted youth, 47 artists, 15 cameras – all mixed live for immediate transmission globally
Over 14,000 individual contacts obtained for Smirnoff
Local PR was leveraged through pre and post parties. Over 200 international and local media were present.
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