Heard Live in Shanghai kicked off with a huge success and thank you so much for all of your help and support there. I’ve been hearing great things and seeing some amazing photos!”
— Makiko Fujikawa, Head of Retail APAC
Apple is expanding its retail presence in China – fast. It recently opened an iconic Apple Flagship store in Shanghai’s Lujiazui district, the Asian region’s first.
The brand demands perfection. Their retail and marketing teams needed to find an agency that could work to their exacting standards to roll out a series of in-store live experiences.
A deep understanding of the Chinese music scene and close connections to Chinese artists was also vital to the success of the project.
Buoyed by our track record and reputation for attention to detail and flawless execution, we worked together on a series of launch events.