H&M Loves Music

Swedish high street fashion retailer H&M is launching the “H&M Loves Music” campaign in China this Summer. The campaign features a free live music show at underground club Arkham on the 20th June. The venue’s event PR states: “French electro pop queen Yelle, Californian beat maestro Giraffage, Beijing-based multitalented vocalist and radio host Jeff Kung alongside Shanghai’s… Read more »

Case Study: Automotive Brands x Music – Mass Reach vs. Niche Targeting

In this case study we illustrate the approaches taken by two automotive brands, and how each is suited to both their local markets and branding objectives. In April Toyota China (丰田中国) premiered a new TVC for the Toyota Hybrid model featuring global superstar Taylor Swift. The international music press were very critical of the collaboration, however… Read more »