At a time when advertising clutter, media fragmentation, technological advances, and social changes are making it harder to reach consumers, brands are exploring new ways to cut through the noise.

Music, with all the passion and loyalty it commands, is emerging as a medium with massive ROI for brands….

The SOUND of One Brand Clapping comes to you courtesy of Splatter to keep you informed and up to date as to what’s going on in the world of music-based marketing in China.  Our company focuses on the use of music in marketing campaigns, and works with clients to create unique experiences with narratives that inspire. We hope you find our thoughts worthy of your attention.