Splatter was selected as lead Chinese agency for Adidas Originals 2013 Unite All Originals campaign. A global initiative, Splatter localized and developed the concept, bringing China’s most innovative multi disciplinary artists to the table to curate a series of “collisions” over the summer, all with original outcomes. Our artists all lead their fields in music, visual and digital art, fashion, dance and film.
The campaign will run nationally from an ATL standpoint, featuring videos and imagery from the various artists and their creative processes / outcomes. From a BTL perspective, smaller scale events will happen across 4 key cities in China, with large multi-faceted mini festival in Beijing to wrap.