This was an incredibly interesting conference; it gave us the chance to better understand the music business from the perspective of new international friends, while at the same time giving them an opportunity to understand the contours of the environment in China. Overall, this was an excellent experience.”
– Zhan Hua, Taihe Rye Music
TransmitCHINA is the Asian leg of the seminal creative industries summit, Transmission. TC arrived in China in 2008, and in 2009, Split Works were retained to bring the quality of the event up to international standards. We have been the host producer 2009 until 2012, and were instrumental in bringing Blackberry in as headline sponsor for the 2011 edition.
Music industry professionals created Transmission in 2005 as a reaction to the plethora of music industry conferences that seemed to exist to give the old boy network a platform to cement their control on the industry. Transmission threw out the “keynote/ panel/ keynote” mono-directional communication format and instead concentrates on tightly moderated roundtable conversations, where everyone is a participant. Transmission and TransmitCHINA are considered the environments where thought leaders come to have their belief systems challenged.
Around 2009, it became apparent that music should no longer exist/ be discussed in isolation. TransmitCHINA evolved to take in all of the creative industries and is now defined as the place where Creative Content meets innovation and entrepreneurship.
TransmitCHINA is facilitated by the Value Web (Davos World Economic Forum) and each roundtable of 10 features simultaneous translation. Attendance is strictly limited to 150 attendees, a number grounded in research that guarantees the continued building of deep connections and groundbreaking conversations.
Unfortunately, Blackberry’s well-documented woes saw the company standing down as title sponsorship of the 2012 event. The economic reality is that in a country where delegates/ companies are still unwilling to spend money on 3rd party events that can help their businesses, this thought leadership model is a hard one to effect. We have learned a great deal from our participation over this three years, and we thank our advisory board and all our supporters for their help during this time. We at Split Works will no longer be involved in the TransmitCHINA conference but we will be back again in a different capacity. Watch this space.
Split Works as host producer led on a number of fronts.
venue management | delegate outreach & sales | a/v production | logistics | live programming | sponsorship sales | keynote speaker decision making | theme and conversation curation.