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Data is essential in ensuring that decision-making is transparent and effective. Since 2006, we have developed a combination of algorithms, research partners and internal qualitative and quantitative research that enable us to focus your campaign on what really matters. Our research is central to what we do.

We have teams of bloggers, music and digital experts throughout China who constantly monitor online influence, movements and trends. It is this intelligence that enables us to be thought-leaders in building music communications strategies for brands in China.