Posts written by Splatter

Splatter News Bite: Levi’s Use Aspirational Figures to Create a Narrative of the Everyday

As reported by Marketing Interactive, Levi’s have localized their “Live In Levis” campaign, drawing on local aspirational figures Shawn Yue (余文乐), a Hong Kong actor and singer, and Ivy (艾菲), a Chinese pop singer, to show how they see the Chinese New Year through. Levi’s “Live in Levi’s” Video from MARKETING INTERACTIVE on Vimeo. It’s… Read more »

Splatter Year’s End – Music Sponsorship Overview and Tips for Brand Managers

As a China-based agency we don’t really count it as the end of the year just yet, but nevertheless we’d like to offer some general insights into the Chinese sponsorship market in 2014. According to PwC’s Global entertainment and media outlook 2014-2018, live music sponsorship in China has increased from US$37m in 2009 to US$54m… Read more »

Case Study: Honda x Art

Though not necessarily tied to music, we wanted to give a bit of credit to Honda for curating and experience that aligns really nicely with their Hybrid product line. The campaign centres around an art exhibition entitled HYBRID, which is taking place in Shanghai’s island6 space. It runs from 5th December – 4th January and features… Read more »

Chinese Youths Lighten Up, But Are State-Controlled Media Corps Ready To Play?

A recent feature published by China Daily gave some very interesting anecdotal stories that highlight some of the contrasting tendencies of the post-90s vs post-80s generations. The article claims post-90s: Have an “easy” relationship with social media as they were born at a time when the Internet was already established. Weigh up their decisions based… Read more »