HuXiu recently posted an interesting argument that suggests micro-messaging platform Sina Weibo – along with its competitors – are going out of fashion. HuXiu references a report by CNNIC that shows as of June 2014, the total number of users of all Weibos decreased 1.9% to 275 million users. Read more here.
Chinese social app Momo has done a lot over the last year or so to strategically reposition itself. Formerly renowned in the mainland for being a first port of call for those looking to “hook-up”, the service now offers more comprehensive social features with monetization occurring through gaming, membership subscriptions and emoticon sales amongst other… Read more »
Reaching and generating voice conversions with “ultramobile” audio consumers. 2-way communication with advertisers. Streamlined and safe advertising. In the past it was impossible to evade advertisers. You had a small selection of channels through which you could listen or watch, and so were the subject of bombardment by one-directional calls to action. With digital the… Read more »
On the 17th October Heineken hosted an activation that featured the launch of a new bottle design that reacts to music and motion with light. Hosted in Singapore, the sci-fi-themed night featured international DJs Thomas Schumacher and Benoit & Sergio. It’s an interesting innovation to add to the overall clubbing experience. Source
Gifs (small animations and low-resolution film clips) have now become an international phenomenon thanks to specialist platforms such as Vine. However, creatively drawing on the limitations of the format to encourage participation from consumers is a challenge that few have really tackled. Gifs tend to have an inevitably gimmicky appeal, however we’ve found an example… Read more »