Coca Cola has an impressive presence on Youtube and has successfully engaged with youths through pop-up events that leverage talents that broke via the Internet. Here is a great example with dancing duo Les Twins. Given the shift toward microfilms and mobile viewing, the same strategy will be just as – if not more- effective… Read more »
According to a recent article from Jing Daily, Chinese millenials believe corporate involvement in key societal issues is a must. Furthermore, they demand to hear about companies’ active citizenship in the news. Read more takeaways from the survey by communications agency MSL Group here.
What is it? “Gideen is the first breed of a new 3.0 music company that aligns economic interests between music makers, music marketers, and music users, simply by working together and sharing future music income.” Gideen claims it offers the following value propositions: Provides a secondary marketplace for music. Shares music income with the people who are able to promote the songs using their… Read more »
Well, commuting just became way more interesting. A new ‘user-made’ radio app called LOOP Beijing has just been launched, with the goal of providing the perfect soundtrack to your bus ride, or at least that’s what we’ve established from the creators: “LOOP Beijing uses the existing infrastructure of public bus transit as a significant space… Read more »
In our last issue, we wrote on the theme of boundary crossings within the context of the music industry in China. One of the major crossings we perhaps neglected to address was the crossings that brands are making from public to private domains of social activity: the way brands are attempting to weave themselves into… Read more »