This piece was inspired by a recent visit to China Joy in Shanghai, the biggest gaming expo in China. Over the course of the expo, a vast hoarde of gaming fans (over 100,000 in 2013) descended on the Shanghai New International Expo Centre (SNIEC) to check out the latest innovations in computer tech, new game… Read more »
The recent news that Xiaomi (one of China’s major smartphone makers) is adopting a marketing strategy that doesn’t leverage typical high-profile celebrity endorsements provides encouraging evidence that some APAC businesses are becoming more nuanced in the ways they approach their markets. According to a recent post from Marketing Interactive, Xiaomi will let its fans do… Read more »
Adidas secures a sync with anti-establishment punk band Death Grips. It’s an interesting angle – the music is very edgy however the act itself drew criticism for abruptly disbanding earlier this year. Death Grips left avid fans nothing but a Facebook post featuring a tissue with a note scribbled down explaining their brief exit from… Read more »
There has been a lot of commentary on the Honda Stage campaign since its announcement in June. The campaign is the result of an effort to redistribute marketing spend toward more engaging mediums such as online video and experiential events, however Honda has been active within various music platforms since the early 00’s and has… Read more »
Nathaniel Davis (Operations Director, Split United) shares with China Daily his experiences founding a business and operating in one of the most challenging industries in China. It’s a story familiar to many expats – a foray into an exotic land becomes a life-long obsession. You can read the full feature here.