As an online music hub, Wooozy.cn has been covering the on-goings of China’s music industry since 2009, providing Chinese-language recommendations and quality editorial for true music fans. Now they’re branching out into the offline world through two initiatives: Wooozy Offline, and the Wooozy Weekender. The team behind Wooozy have continued to work at their promise… Read more »
Beijing Cream recently reported on some of the latest PR scandals that have taken place of late. One of them concerned a viral “Escort for Travel” story that involved a young woman who was offering her body in return for financial assistance to travel the country. The story transpired to be a “viral soft advertisement”… Read more »
HuXiu recently posted an interesting argument that suggests micro-messaging platform Sina Weibo – along with its competitors – are going out of fashion. HuXiu references a report by CNNIC that shows as of June 2014, the total number of users of all Weibos decreased 1.9% to 275 million users. Read more here.
Chinese social app Momo has done a lot over the last year or so to strategically reposition itself. Formerly renowned in the mainland for being a first port of call for those looking to “hook-up”, the service now offers more comprehensive social features with monetization occurring through gaming, membership subscriptions and emoticon sales amongst other… Read more »
Reaching and generating voice conversions with “ultramobile” audio consumers. 2-way communication with advertisers. Streamlined and safe advertising. In the past it was impossible to evade advertisers. You had a small selection of channels through which you could listen or watch, and so were the subject of bombardment by one-directional calls to action. With digital the… Read more »