CONNECTIONS through Music, Entertainment & Technology

Music & Creative Consultancy

Who We Are

Splatter was one of the first specialist music & creative consultancies to be established in China.

We are the market leader in utilising music and entertainment to activate brands in a notoriously complex consumer environment. We incorporate technology, art, fashion and sport (where relevant) for a truly comprehensive approach.

Splatter is the sister company of music promotion company Split Works, which has been active in China since 2006.

Our Network

This network of complimentary business units services the entire scope of the music industry and allows for the sharing of resources and knowledge for the benefit of our clients.

Split Works

Split Works







China Music Radar

China Music Radar

Split United

What We Do

We are a specialist communications agency based in China. We connect brands with Chinese youth through music, entertainment and technology.

We work closely with clients to orchestrate powerful activations, build consumer bases & increase brand loyalty using genuine expertise and insight. We ultimately help brands to sell more, in a competitive and fragmented market.

Splatter is a best-of-breed agency, capable of managing specialised projects whilst informing national-scale campaigns. We can also plug-in our various services into existing agency rosters to enhance music knowledge and expertise.

How We Do It

Splatter staff are genuine musos: we draw from on-the-ground expertise and insights that can help your brand to use music to communicate ideas and drive campaigns with market relevancy. Who knows, maybe you’ll be empowered to contribute to the local music culture! We use the following objective tools:


Measuring ROI

The success of your music communications strategy and the associated return on investment depends on three major factors: fit, engagement & execution.

● Relevance of the content to the target audience
● Relevance between the content and the brand

● Does your audience feel a personal sense of relevance?

● A seamless integration of the first two elements working together with memorable creative
● Consumer recall of the brand and its contribution to the experience
● The value of additional supporting activity generated (publicity, consumer generated content, word of mouth, buzz etc.)

Contact us for advice on how you can leverage these elements for an inspiring campaign. info@spla-t.com

Band Love

We have developed a proprietary measurement tool fondly referred to as Band Love.

Band Love uses an algorithm to assess the current relative popularity of an artist. We have been using this tool for 4 years and can accurately measure trending popularity over time.

This objectivity is hugely important for any music communications strategy and this technology is reserved exclusively for our clients.

Do you want relevance and “zeitgeist” in your campaigns? Contact us for a Band Love sample assessment on your current music strategy.


The Music x Brand Wheel highlights the various tactics you and your brand can utilize to gain the largest return on investment for your communication dollar.


Wooozy.cn’s Big Push Offline

As an online music hub, Wooozy.cn has been covering the on-goings of China’s music industry since 2009, providing Chinese-language recommendations and quality editorial for true music fans. Now they’re branching out into the offline world through two initiatives: Wooozy Offline, and the Wooozy Weekender. The team behind Wooozy have continued to work at their promise… Read more »

News Bite: The Cheap Tricks Of Chinese PR

Beijing Cream recently reported on some of the latest PR scandals that have taken place of late. One of them concerned a viral “Escort for Travel” story that involved a young woman who was offering her body in return for financial assistance to travel the country. The story transpired to be a “viral soft advertisement”… Read more »

News Bite: Is Weibo Going Out of Fashion?

HuXiu recently posted an interesting argument that suggests micro-messaging platform Sina Weibo – along with its competitors – are going out of fashion. HuXiu references a report by CNNIC that shows as of June 2014, the total number of users of all Weibos decreased 1.9% to 275 million users. Read more here.

News Bite: Chinese Social App Momo Next in Line for IPO

Chinese social app Momo has done a lot over the last year or so to strategically reposition itself. Formerly renowned in the mainland for being a first port of call for those looking to “hook-up”, the service now offers more comprehensive social features with monetization occurring through gaming, membership subscriptions and emoticon sales amongst other… Read more »

Making Intentions Clear: Voice-Click Ad Conversions

Reaching and generating voice conversions with “ultramobile” audio consumers. 2-way communication with advertisers. Streamlined and safe advertising. In the past it was impossible to evade advertisers. You had a small selection of channels through which you could listen or watch, and so were the subject of bombardment by one-directional calls to action. With digital the… Read more »