CONNECTIONS through Music, Entertainment & Technology

Music & Creative Consultancy

Who We Are

Splatter was one of the first specialist music & creative consultancies to be established in China.

We are the market leader in utilising music and entertainment to activate brands in a notoriously complex consumer environment. We incorporate technology, art, fashion and sport (where relevant) for a truly comprehensive approach.

Splatter is the sister company of music promotion company Split Works, which has been active in China since 2006.

Our Network

This network of complimentary business units services the entire scope of the music industry and allows for the sharing of resources and knowledge for the benefit of our clients.

Split Works

Split Works







China Music Radar

China Music Radar

Split United

What We Do

We are a specialist communications agency based in China. We connect brands with Chinese youth through music, entertainment and technology.

We work closely with clients to orchestrate powerful activations, build consumer bases & increase brand loyalty using genuine expertise and insight. We ultimately help brands to sell more, in a competitive and fragmented market.

Splatter is a best-of-breed agency, capable of managing specialised projects whilst informing national-scale campaigns. We can also plug-in our various services into existing agency rosters to enhance music knowledge and expertise.

How We Do It

Splatter staff are genuine musos: we draw from on-the-ground expertise and insights that can help your brand to use music to communicate ideas and drive campaigns with market relevancy. Who knows, maybe you’ll be empowered to contribute to the local music culture! We use the following objective tools:


Measuring ROI

The success of your music communications strategy and the associated return on investment depends on three major factors: fit, engagement & execution.

● Relevance of the content to the target audience
● Relevance between the content and the brand

● Does your audience feel a personal sense of relevance?

● A seamless integration of the first two elements working together with memorable creative
● Consumer recall of the brand and its contribution to the experience
● The value of additional supporting activity generated (publicity, consumer generated content, word of mouth, buzz etc.)

Contact us for advice on how you can leverage these elements for an inspiring campaign. info@spla-t.com

Band Love

We have developed a proprietary measurement tool fondly referred to as Band Love.

Band Love uses an algorithm to assess the current relative popularity of an artist. We have been using this tool for 4 years and can accurately measure trending popularity over time.

This objectivity is hugely important for any music communications strategy and this technology is reserved exclusively for our clients.

Do you want relevance and “zeitgeist” in your campaigns? Contact us for a Band Love sample assessment on your current music strategy.


The Music x Brand Wheel highlights the various tactics you and your brand can utilize to gain the largest return on investment for your communication dollar.


News Bite: Wooozy Weekender GZ

We’re excited to announce that Wooozy.cn is rolling out its first ever festival to Guangzhou this November! The Wooozy Weekender will bring some of the country’s best bands and DJs together along with some respected foreign talent for a weekend-long rock out. More details will be announced in the coming weeks via our sister brand… Read more »

News Bite: Coca Cola’s Strong on Video

Coca Cola has an impressive presence on Youtube and has successfully engaged with youths through pop-up events that leverage talents that broke via the Internet. Here is a great example with dancing duo Les Twins. Given the shift toward microfilms and mobile viewing, the same strategy will be just as – if not more- effective… Read more »

NEWS BITE: Millenials Demand CSR

According to a recent article from Jing Daily, Chinese millenials believe corporate involvement in key societal issues is a must. Furthermore, they demand to hear about companies’ active citizenship in the news. Read more takeaways from the survey by communications agency MSL Group here.

Gideen Music 3.0 Service Offers A New Model For Syncs?

What is it? “Gideen is the first breed of a new 3.0 music company that aligns economic interests between music makers, music marketers, and music users, simply by working together and sharing future music income.” Gideen claims it offers the following value propositions: Provides a secondary marketplace for music. Shares music income with the people who are able to promote the songs using their… Read more »

NEWS BITE: Beijing In The Loop

Well, commuting just became way more interesting. A new ‘user-made’ radio app called LOOP Beijing has just been launched, with the goal of providing the perfect soundtrack to your bus ride, or at least that’s what we’ve established from the creators: “LOOP Beijing uses the existing infrastructure of public bus transit as a significant space… Read more »